Question: Fill in the blanks: The plan you present during the advise phase of your inbound sales strategy closes the gap between _______ and _______.
- your prospect's budget, your company's needs
- your goals, your prospect's goals
- where the prospect is now, where they want to be
- the awareness stage of the buyer's journey, the consideration stage of the buyer's journey
Explanation
In HubSpot’s advise phase, the recommended plan should connect the buyer’s current situation to their desired outcome. This makes the presentation specific to the buyer’s goals and challenges rather than a generic product pitch. The plan should show how the solution helps move the buyer from the present state to the future state they described. This keeps the recommendation aligned with the buyer’s context from the explore phase.
Why the other options are incorrect
Budget and company needs is seller-centered and does not reflect buyer-focused advising.
Your goals and prospect goals incorrectly includes the seller’s goals as part of the plan’s purpose.
Awareness and consideration describes stages of the buyer’s journey, not the gap addressed in the advise phase.
Source for verification
https://academy.hubspot.com/lessons/inbound-sales-fundamentals
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