A book publisher is releasing the newest novel from a well-known author and is creating four unique 30-second videos to promote the book. They’ve tasked you to identify which ad viewers watch to the end most often. To prioritize showing that ad, which type of video creative optimization would you use?

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  • Optimize for conversions
  • Optimize for completions
  • Optimize for time spent on screen
  • Optimize for clicks
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