A brand manager wants to create a marketing objective that aligns with the purchase stage of the customer journey. Which metric should the brand manager use? Google Ads - Measurement Certification September 22, 2020Editorial StaffLeave a Comment on A brand manager wants to create a marketing objective that aligns with the purchase stage of the customer journey. Which metric should the brand manager use?Return on ad spendCustomer referralsBrand awarenessBrand association
