A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

Here is the answer of the question: A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

• He can better understand what happens after potential customers click his ads
• He can get an idea of how many people who’ve seen his ads actually became customers
• He can better understand whether potential customers find his ads appealing
• He can get an idea of how many people double clicked his ads

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