A client writes in that they’re seeing 117,149,387 unfilled impressions (over 25% of their inventory) What steps should the client take to troubleshoot?

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  • Traffick house ads that cover ad units where there are unfilled impressions
  • Run a query that shows number forecasted unfilled impressions and traffic a run of network house ad with that number as its delivery goal
  • All of the above
  • B and C
  • Run a sell through report to show a forecast of what’s available and how much inventory is unsold
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