Here is the answer of the question: A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
- target cost–per–acquisition (CPA) bidding
- cost–per–click (CPC) bidding
- cost–per–day (CPD) bidding
- viewable cost–per–thousand impressions (vCPM) bidding
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