A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

Here is the answer of the question: A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

  • target cost–per–acquisition (CPA) bidding
  • cost–per–click (CPC) bidding
  • cost–per–day (CPD) bidding
  • viewable cost–per–thousand impressions (vCPM) bidding

The above question is related to “Google Ads Display Certification“. You can find all the updated questions and answers related to to “Google Ads Display Certification” on the “Google Ads Display Certification” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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