A marketing manager wants to use an attribution model that includes both converting and non-converting paths in order to evaluate individual customer paths. Which attribution model will fulfill this requirement? Google Ads - Measurement Certification September 18, 2020September 19, 2020Editorial StaffLeave a Comment on A marketing manager wants to use an attribution model that includes both converting and non-converting paths in order to evaluate individual customer paths. Which attribution model will fulfill this requirement?Rules-based attributionData-driven attributionLinear attributionPosition-based attribution