A marketing manager wants to use an attribution model that includes both converting and non-converting paths in order to evaluate individual customer paths. Which attribution model will fulfill this requirement?

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Editorial StaffLeave a Comment on A marketing manager wants to use an attribution model that includes both converting and non-converting paths in order to evaluate individual customer paths. Which attribution model will fulfill this requirement?
  • Rules-based attribution
  • Data-driven attribution
  • Linear attribution
  • Position-based attribution

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