A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. Which type of automated bidding strategy should the marketer use?

Here is the answer of the question: A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. Which type of automated bidding strategy should the marketer use?

• Maximize clicks
• Target return on ad spend (tROAS)
• Target cost-per-acquisition (tCPA)
• Target impression share

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