A publisher has determined that most of their users come to their site to read specific articles that they found through a search engine. Which approach would maximize the publisher’s revenue while keeping users happy?

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  • Show only a snippet of the main article and include links to related articles above it to prove to the user that there’s other valuable content on their site.
  • Split the content into 5 pages, to have more page views.
  • Include some related or popular articles at the bottom of each article.
  • Avoid including links to related articles to allow the user to focus on the article they chose to read.
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