A Swiss bicycle company is launching a campaign to sell new bikes to customers across the country. Bike model 1 will be advertised to a completely new audience, while bike model 2 will be advertised to an audience that has already purchased products from them in the past. Which criteria below would be the most appropriate target audiences for each product?

Here is the answer of the question: A Swiss bicycle company is launching a campaign to sell new bikes to customers across the country. Bike model 1 will be advertised to a completely new audience, while bike model 2 will be advertised to an audience that has already purchased products from them in the past. Which criteria below would be the most appropriate target audiences for each product?

• Bike Model 1: Geo – All Europe Bike Model 2: Retargeting – Bike Purchases
• Bike Model 1: Contextual – Bikes Bike Model 2: Retargeting – Not Exposed to Purchased
• *Bike Model 1: Geo – Switzerland and Retargeting – Not Exposed to Landing Page Bike Model 2: Geo – Switzerland and Retargeting – Exposed to Purchased*
• Bike Model 1: Geo – All Europe Bike Model 2: Retargeting – Exposed to Purchased

The above question is related to “Sizmek Ad Suite Advanced Certification“. You can find all the updated questions and answers related to to “Sizmek Ad Suite Advanced Certification” on the “Sizmek Ad Suite Advanced Certification Assessment Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.