After pulling a Cross-Device Conversion report, Sam notices that a lot of the mobile purchases on the SuperCoolKicks site occur after users have seen an ad on desktop. How might Sam use this information to optimize the sneaker campaign?

Campaign Manager optimization Assessment
  • Adjust Campaign Manager creative rotation
  • Adjust Campaign Manager creative messaging
  • Tell his colleague to keep directing spend to desktop inventory
  • Tell his colleague to create new placements for rotation

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