Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing to find the ads in the series that yield the best results. Which type of ads will Allen compare?

  • Ads used in identical ways, on the same channels, and directed at the same audience.
  • Ads with exposed groups, on the same message, and directed at the same audience.​
  • Ads with unexposed groups, on the same budget, and directed at the same audience.
  • Ads with unexposed groups, on the same channels, and directed at the same audience.
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