An Account Strategist regularly reviews their company’s optimization score in order to make sure that their Google Search campaign is as effective as possible. How is this optimization score calculated?

  • By comparing the company’s current sales to the company’s historic sales data
  • By comparing the company’s website to the websites of the company’s competitors
  • Based on campaign aspects such as campaign statistics, settings, and industry trends
  • By analyzing the popularity of the company’s ads on social media
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