An advertiser created a mobile ad and a desktop ad in one ad group. The CTR of the desktop ad is higher than the mobile ad. Which ad will be chosen for impressions on smartphones?

  • The user will see the mobile ad, since Yandex.Direct gives priority to mobile ads for impressions on smartphones.
  • The user will see the ad that is more relevant to their search query.
  • The user will see the desktop ad since its high CTR gives it priority over the mobile ad.
Join our list

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.

Leave a Comment

Share via
G Certification Course We would like to show you notifications for the latest news and updates.
Dismiss
Allow Notifications
Join our list

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.

Send this to a friend