An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

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An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

  • The profit derived from a paid click
  • The bids of the next closest advertiser
  • The average profit per conversion
  • The Quality Score of the keyword

The correct answer is: The profit derived from a paid click

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