An advertiser purchasing display advertising through other ad networks can still benefit from using Google Ads display ads because:

Google Ads Display Certification
  • the ad can appear multiple times on a page to reinforce the advertiser’s message
  • she can infinitely loop animated image ads
  • she can fill in the gaps of niche and mass–marketed sites using Google Ads targeting options
  • the ad will show on all ad networks and will reinforce the advertiser’s message

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