An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

Here is the answer of the question: An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

• Create a campaign for each website
• Set bids on individual placements
• Set bids at the ad group or campaign level
• Choose websites that represent a variety of themes

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