An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

• Improve Quality Score and increase cost-per-click (CPC) bid
• Improve Quality Score and decrease cost-per-click (CPC) bid
• Decrease cost-per-click (CPC) bid and decrease daily budget
• Decrease cost-per-click (CPC) bid and increase daily budget

The correct answer is: Improve Quality Score and increase cost-per-click (CPC) bid