An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

Google Ads Search Certification
  • Make changes to improve the components of Quality Score
  • Review impression share data to identify missed opportunities
  • Lower bids on keywords with a low clickthrough rate (CTR)
  • Change keyword match types from exact match to phrase match

Leave a Reply

Your email address will not be published. Required fields are marked *