An advertiser who sells coffee beans adds the keyword “Java” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?

Google Ads Display Certification
  • Exclude “Programming” as a topic
  • Add “Coffee beans” as a topic
  • Make it obvious in the ad copy that “Java” refers to coffee, not JavaScript
  • Add “Java beans” as a negative keyword

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