An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?

• Test only one version of your ad text
• Lower the cost-per-click (CPC) bids and increase the budget
• Delete keywords that are generating the most clicks
• Test different cost-per-click (CPC) bids

The correct answer is: Test different cost-per-click (CPC) bids