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- path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone
- path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phone
- cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel
- cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel
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