Anne-Marie’s business goal is to generate online sales of her handmade purses. Her Google Ads costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

Your client wants to improve his ad positioning. You recommend that one way he can do this is by increasing his bid amount. Why is it a good idea to also explain to your client how this will benefit him?

• Number of clicks on her ads and revenue they generated
• How many times her ads have been viewed and clicked on
• Costs to produce her purses and revenue generated from her ads
• Number of clicks on her ads and costs to produce her purses

The correct answer of this question is: Costs to produce her purses and revenue generated from her ads