As the owner of a new restaurant, Susan is considering her potential customer’s journeys in order to establish her business in the area. What’s the first step a potential customer might take when going through the journey phase?

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  • View an online advertisement of the new restaurant.
  • Fill out an online email subscription form to receive alerts.
  • Call to inquire if the restaurant accepts dinner reservations.
  • Recommend the restaurant to her social media friends.

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