Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign?

• It will bring Bernadette’s website better page rank.
• Ads from Bernadette’s campaign will appear in traditional media with related content.
• Her business will have a competitive presence with similar businesses during searches.
• Users will receive ads when physically near any of Bernadette’s storefronts.

The Google Ads Search Certification Exam is designed to test your knowledge of how the Google Ads auction works and how to optimize your campaigns to get the most out of your ad spend. The exam consists of 100 multiple-choice questions, and you have 2 hours to complete it.

To pass the exam, you need to score at least 80%. The exam is divided into 5 sections:

1. Introduction to Google Ads
2. Basics of Search Advertising
3. Managing Your Campaigns
4. Optimizing Your Campaigns
5. Advanced Topics in Search Advertising

Each section has a different weight, and you can see the weighting of each section when you start the exam. You can also see the number of questions in each section.

If you’re not sure about an answer, you can mark the question and come back to it later. Once you’ve answered all the questions, you can review your answers and change any that you want before submitting your exam.

When you’re ready to submit, click on the “Finish Exam” button at the bottom of the page. You’ll then see your score and be able to download your certificate if you pass.