Betsy wants to make sure there aren’t any glaring issues with one of her bid strategies. Where can she get a quick glimpse of the status in DoubleClick Search?

Optimize performance in DoubleClick Search Assessment
  • Health panel overview
  • Run a budget report and check actual versus forecasted spend
  • Budget Management tab
  • Pull a report and include cost per action (CPA), cost per click (CPC)

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