Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?

April 14, 2022 by Editorial Staff

Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms.
Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them.
Bob’s ad will appear if the search terms contain all three of the exact keywords.
Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.