Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells their pianos through their website, and has a small but loyal customer base. Chris is tasked with increasing the size of Keys & Strings’ customer base. Why is a Showcase Shopping ad the right choice for Chris?

It uses A/B testing functionality to test a variety of different ads, to help customer discover your brand while looking for what to buy.
It directs potential customers to a brick-and-mortar store near them.
It includes only the lowest-priced product for the search term, which drives new clicks.
It shows products early in the search process, to help customers discover your brand while customers are looking for what to buy.