Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who’s Chris trying to reach with his Showcase Shopping ad?

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  • Those who’ve already used Google to search for for pianos
  • Those who are ready to buy a piano
  • Those who are early in their online search
  • Those who’ve already bought pianos from his site
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