Contoso Coffee chain of coffee shops is eager to ensure they bid on the brand keyword ‘Contoso Coffee’. Why?

Here is the answer of the question: Contoso Coffee chain of coffee shops is eager to ensure they bid on the brand keyword ‘Contoso Coffee’. Why?

• Matched queries are likely to be from customers interested in any coffee shop chain.
• Brand keywords target a broad pool of customers interested in a product category or type.
• They specify an exact location.
• They target a broad pool of shoppers.

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