Conversion measurement is an excellent way for businesses to understand how users are engaging with their brand. Match each conversion action to a relevant example of a business need.

Here is the answer of the question: Conversion measurement is an excellent way for businesses to understand how users are engaging with their brand. Match each conversion action to a relevant example of a business need.

1. Jenna would like to know how many users are visiting a specific page on her client’s website.
2. ​Edith is interested in tracking how many users are signing up for her newsletter each month.
3. ​Durene would like to measure how many sales of a specific product are made.
4. ​Travis wants to measure the number of new customers his campaigns are producing for a client.

• Purchase (3)​
• Sign-up (2)
• Pageview (1)
• Lead (4)

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