Cory owns a custom purse-design business. He launched an advertising campaign featuring purses made of environmentally friendly materials. He’s followed his customers through their entire journeys. What’s Cory’s final aim when engaging customers in their journey?

  • To build brand loyalty
  • To give them a call-to-action
  • To place his ads in a customer-centric channel
  • To get a customer to make their first purchase
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