Creating a call conversion in Google Ads and adding a phone snippet to a web page allows advertisers to use a Google forwarding number. What does this number allow you to monitor?

Google Ads - Measurement Certification
  • The length of each call and time it took place.
  • The specific ad that led to a call conversion.
  • The first and last name of the caller, and their home or business address.
  • The reason for the call, and the specific zip code the call originated from.

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