Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

Google Ads Search Certification
  • The projected maximum cost-per-click (max. CPC)
  • The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction
  • The average amount needed to make the ad appear somewhere on the page
  • The average amount charged each time someone clicks on his ad

Leave a Reply

Your email address will not be published. Required fields are marked *