Author name: Pankaj Jangir

Question: Which Smart Bidding strategy optimises for value? Maximise clicks Target impression share Maximise conversions Target ROAS The answer(s) to

Question: A digital marketing manager notices that the ad strength rating of their responsive search ads could be improved. What

Question: A digital marketing manager for a large retailer manages a fully flexible budget for their campaigns. Which best practice

Question: Which AI powered solution offers the greatest channel and inventory coverage of any Google Ads campaign? Performance Max campaigns

Question: A marketer wants to use Google’s AI solutions to drive more value from their marketing. They know they need

Question: What are two ways that the Combination and assets report can help a marketer improve their creative assets’ performance?

Question: A digital marketing manager is looking to use Performance Planner to create his budget plans. What are two ways

Question: What’s a common budget strategy in traditional marketing organisations? Quarterly budgets that do not need approval to increase Fixed

Question: Which marketing behaviour can benefit from AI? (Choose three) Product-level testing and rotation Reviewing marketing best practice checklists Creative-level

Question: A digital marketing manager has upgraded their keywords to broad match. Which behaviour should they build into their regular

Question: What kinds of factors contribute to an optimisation score recommendation being surfaced in an account? When advertisers need to