Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:

Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:

  • the expected impact of extensions and other ad formats
  • your historical conversion rate
  • the search ranking of your website
  • the daily budget you’ve set

The correct answer is: the expected impact of extensions and other ad formats

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