For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are:

Here is the answer of the question: For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are:

  • any cost–per–click (CPC) or cost–per–acquisition (CPA) ads entering the auction
  • only cost–per–click (CPC) ads entering the auction
  • only viewable cost–per–thousand impressions (vCPM) ads entering the auction
  • both cost–per–click (CPC) and cost–per–acquisition (CPA) ads entering the auction

The above question is related to “Google Ads Display Certification“. You can find all the updated questions and answers related to to “Google Ads Display Certification” on the “Google Ads Display Certification” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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