Advertisement
- For what type of business does increasing Internet use present many opportunities?
- The process of establishing a business presence on the web can involve many different steps. What action could you take at the start of this process?
- When a user visits your website, what is the easiest way for them to get information about your business?
- For a company, what is the main advantage of establishing its presence online?
- What tool is used to measure the effectiveness of your website?
- Concerning the development of the activity of an online business, which of the statements below is correct?
- Which term best describes the commercial activity that occurs when visitors to a website purchase products or services from you online?
- When it comes to promoting your online business, which of the statements below is correct?
- Regarding the development of a company’s online presence, which of the statements below is correct?
- What is a web server?
- Fill in the blank: __________ means a shortcut to other pages on your site or another website.
- Which element is best not to display on your website?
- Which of the following is a “call to action” displayed on a website?
- What should you consider when crafting content for your website?
- What is the first step in developing an online business strategy?
- What is the purpose of the “See, Think, Do, Care” model?
- Why do companies benefit from optimizing touchpoints with users online?
- Once you have defined your unique selling point, what action will allow you to integrate it into your long-term online strategy?
- What information can KPIs provide?
- Why is it important for a business to be visible on search engines?
- What technology allows search engines to crawl websites?
- What element can allow a search engine to understand the theme of your page?
- Fill in the blank: Paying for search advertising impacts how your website appears ___________.
- What is an important factor in the Sponsored Links Auction System?
- What can the Google Search Console service help you do?
- What factor should you consider when optimizing your website for search engines?
- What should be the first step in a structured SEO plan?
- What factor influences how well a search ad performs compared to your competitors?
- Fill in the blank: ___________ denotes short strings of specific keywords with low search volume.
- What is the ideal goal of an SEO plan?
- What would be the best title for a web page describing a store’s return policy?
- How do you get websites to link to yours?
- When you’re growing a business internationally, what should you prioritize on your website?
- By what term can we also designate “sponsored links”?
- In an SEM auction, what aspect of your ad determines your Quality Score?
- Fill in the blank: It is possible to determine ___________ performance without bidding on it.
- What should you include in your search ad to get more clicks?
- What is the benefit of using relevant ads and landing pages?
- When it comes to search ads, which statement best describes “negative keywords”?
- Fill in the blank: If you use __________ when creating search ads, minor variations (like plurals) may trigger the ad to appear.
- What does search conversion tracking measure?
- What can you do to make your business more visible to people nearby?
- Which of the following is a local search?
- What is the benefit of listing your business on local business listings?
- What are the three essential pieces of information to include first in your local business listing?
- What factor allows a search engine to determine if your business is local?
- When looking to attract a local audience, why is it important to adapt your website and content to mobile users?
- What can you do to improve your search engine visibility?
- What can companies do with social media?
- Fill in the blank: Companies should favor social media that offers _______.
- Which of the following is a social media goal?
- What information should you include on your company’s social media profile page?
- What should you include in an effective social media strategy?
- What is the best method to adopt to present the contents of your social networks to people who do not follow you yet?
- What can a social media analytics solution allow you to measure when evaluating campaign results?
- What trap should companies avoid on social media?
- When looking to see if mobile users can easily access your website, what should you do first?
- What is the proposal that best corresponds to “responsive design”?
- What should you focus on when optimizing your website’s SEO for mobile users?
- What method allows a company to send messages to users who have already downloaded its application?
- What type of keywords should you focus on to reach mobile users looking for your business?
- Before running search ads, you should verify that your site is mobile-friendly. Which scenario best describes a mobile-friendly user experience?
- Which element helps to target an audience via ads on social media?
- What is the most important aspect when creating video content for your display ads?
- Which of the following is the exact approach to take for a content marketing campaign?
- What concept does the following definition correspond to? “Distribution of an audience into groups according to their nature and their areas of interest, in order to identify the group most interested in your product or service”
- Fill in the blank: Content is intended to entertain, engage, _______ and persuade.”
- What is the main reason why writing techniques must be adapted in the case of online content?
- In which process should you apply the following best practices: “Highlight key dates” and “Think about using several channels at once”?
- What metric can help you identify which blog post resonates most with your audience?
- Which of the following will get you started with an email marketing operation?
- Which of the following is a feature typically included in email marketing solutions?
- What best practice should you consider when sending emails to your contacts?
- If your email open rate seems low, what can you do to fix the problem?
- When it comes to running email campaigns for a business, which of the following statements is correct?
- Let’s say you have a blog about movies. What type of user can you expect to reach through display advertising?
- Fill in the blank: Ads shown on search engines usually consist of ________.
- Where can your sponsored links be distributed?
- Who can you target with display advertising campaigns?
- How can display advertising be effective?
- Which of the following is information that ad networks automatically collect and share with businesses?
- Which of the following applies when buying ad placements on an ad network?
- Let’s say someone adds a product to their cart and then leaves the website. What strategy would probably be the most effective to encourage him to come back to the site and make his purchase?
- What is the first step to retargeting on the Display Network?
- When integrating videos into a digital strategy, which approach benefits users?
- What can video do for you as part of your online presence?
- Fill in the blank: A small business that wants to create videos to showcase its business or products only needs ______.
- What benefit can you get from embedding videos in an email marketing or social media campaign?
- How can you leverage video for your products/services without creating an actual video?
- Thanks to the statistics, you discover that users only watch the first seconds of your video. What should you do ?
- Fill in the blank: Web analytics lets you know _____________.
- On what type of user can Internet audience analysis provide you with immediate relevant information?
- Let’s say your primary business goal is to get people to book rooms at your B&B. What data are you most likely to be interested in?
- What user information can be obtained with most web analytics tools?
- Fill in the blank: If an ad is not performing well, one of the recommended methods is to _____________.
- Which section of Google Analytics shows if visitors found your website through social media?
- What type of data is a statistic that can take the form of a number?
- What is the use of the data cycle?
- Fill in the blank: An actionable insight indicates ______ of an online marketing campaign.
- What is the benefit of using spreadsheets?
- Which presentation would allow you to reveal the parts of a website that get the most clicks?
- What would you benefit from including in the description page of a c product?
- Which of the following is an advantage of e-commerce?
- For the owner or manager of a business, what is the functional advantage of an online store?
- What is the process called of redirecting a customer to a separate site to complete a transaction before sending them back to the original site?
- Which of the following indicates that customers are having difficulty making purchases through a specific device?
- What action is part of the process of marketing a product?
- Regarding how ad retargeting works, which of the following statements is correct?
- What is the most effective method for translating your website content to enter a new market?
- Before launching the online promotion of your products in other countries, how could you gauge the demand in this specific market?
- What should you do to adapt your website to users who speak another language?
- Which of the approaches below is primarily aimed at targeting new online customers?
- What should a company do first when considering entering a new market?
- When selling your products and services in different countries, what payment method should you offer users?
- What aspect is important to study when you plan to expand the delivery of your products and services to users in other parts of the world?
Join our list
Subscribe to our mailing list and get interesting stuff and updates to your email inbox.
Thank you for subscribing.
Something went wrong.