Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

  • She can’t afford to run ads at all times of the day and on all days of the week
  • Her “goal’ is for people to visit her website
  • Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day
  • She prefers not to limit ad exposure, regardless of when the restaurant is open
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