Francis is trying to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.

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  1. Depth of signals used and cross analysis
  2. Auction-time bidding
  3. Time saved
  4. Machine learning
  • Alleviates the strain on marketing resources by automating more manual tasks (3)
  • Integrates a large variety of signals, and considers new ones to evaluate user intent. (1)
  • Tailors bids to each user’s unique context, using relevant signals present at auction time (2)
  • Algorithmically helps set the appropriate bid for each and every auction. (4)
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