Francis is trying to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.

  1. Depth of signals used and cross analysis
  2. Auction-time bidding
  3. Time saved
  4. Machine learning
  • Alleviates the strain on marketing resources by automating more manual tasks (3)
  • Integrates a large variety of signals, and considers new ones to evaluate user intent. (1)
  • Tailors bids to each user’s unique context, using relevant signals present at auction time (2)
  • Algorithmically helps set the appropriate bid for each and every auction. (4)
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