Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt? (Choose two.)

Google Ads Search Certification
  • Include three to five ads, and at least three extensions in each ad group.
  • Set a keyword bid of at least $10 for each active ad group.
  • Implement one ad per ad group keyword, to a maximum of 100 ads.
  • Choose a minimum 100 keywords of all match types to capture traffic.
  • Optimize the campaign’s ad rotation for clicks or conversion actions.

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