How do you calculate a conversion rate?

  • Divide the number of people who viewed your conversion opportunity by the number of people on your marketing team.
  • Divide your total number of website visitors who had visited your site to date by the total number of people who converted on your net new form.
  • Divide the number of people who converted on your call-to-action, form, etc., by the total number of people who viewed it.
  • Divide your total number of website visitors by your total number of company employees.
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