How does Google determine which content is suitable for advertising on the Display Network?

Bid Manager Brand Controls Basics Assessment
  • All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.
  • Publishers tell Google which content is suitable for ads.
  • Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.
  • It categorizes content into three categories: low, medium, and premier.

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