How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

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Here is the answer of the question:

  • It uses conversion history to set higher bids when a conversion is more likely
  • It adjusts CPC bids based on existing bid adjustments
  • It bids a static CPC value based on the current maximum CPC settings
  • It sets CPC bids as one-tenth of the current CPA bid setting

The above question belongs to “Google Ads Search Certification Exam”. All the updated questions and answers are on the “Google Ads Search Certification Exam Answers” page. If you found the update in the questions or answers, comment on this page and let us know. We will update the questions/answers as soon as possible.

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