how does the position based attribution model assign conversion credit 15573

How does the position-based attribution model assign conversion credit?

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  • Majority of credit is split between the first and last interactions, with remaining credit given to other interactions
  • Majority of credit is given to the first interaction, with remaining credit given to other interactions
  • All credit goes to the last click
  • Majority of credit is split across click interactions, with remaining credit given to any impressions

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