How should you summarize the short-form content trend to a marketing expert?

Here is the answer of the question: How should you summarize the short-form content trend to a marketing expert?

  • Advertisers with awareness goals should create short-form content that’s highly engaging.
  • Short-form content acts as a discovery tool for audiences who also enjoy long-form content.
  • Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
  • Focus on either long- or short-form content, as using both creates an inconsistent experience.

The above question is related to “Google Ads Video Certification“. You can find all the updated questions and answers related to to “Google Ads Video Certification” on the “Google Ads Video Certification” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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