Creating an online course is an excellent avenue to monetize your expertise in a given field. And with social media becoming an active learning platform for students, you can now promote and sell your course online.
Whether you want to provide paper writing help online and encourage students to pay for essay writing or teach students one specific subject, you must develop a marketable product before starting your promo campaign.
So, let’s explore ways to promote your course on social media and boost engagement significantly.
Choose Your Unique Value Proposition
The marketplace for online courses is saturated with e-learning content. As a newcomer, standing out in this competitive genre requires concerted hard work to develop a unique value proposition — something that distinguishes your product from the rest.
For example, if you are trying to offer essay writing assistance to students, you need to provide solutions to a problem that other services don’t address. You could give real-time editing tips with expert play-by-play guidance.
Follow these steps to create a UVP:
- Research your competitors’ strong and weak points;
- Identify your target audience;
- Develop a non-generic solution;
- Establish a solid brand identity.
By checking these boxes, you’ll produce an eye-catching product for students.
Create a Standout Profile
An attention-grabbing profile always draws users’ attention to the product on Facebook and Instagram.
After creating a UVP, your online course might still linger in obscurity. But since you already have a unique brand identity, start working on your online profile.
Answer the following questions:
- Is your course casual or formal?
- Should I use a welcoming or strict persona?
- Should I gamify the course?
Once you figure out the answers to these questions, open a dedicated account on your preferred social media platform.
Share Tips Online
Sharing tips is the first step to establishing an online presence in a particular niche. Dedicate time to offering solutions to common problems, and link these solutions to your course material.
By doing so, you will display your industry expertise to your followers and help them solve a problem. You can share these course-related tips as daily posts or stories. Alternatively, you could dedicate live streams and webinars to provide more detailed solutions.
Create a Short Video Intro
Think of your introduction video as a movie trailer. You get the opportunity to display course highlights and grab the viewer’s attention.
If you want your intro video to attract more users, address a pressing issue. To better understand your audience, research Google trends related to your niche keyword. From this information, create a video that users can digest and benefit from.
Remember that the average social media user has a short attention span. So, keep it short.
Offer Special Discounts to Followers
Social media users are often hesitant about buying courses online. They consider it a waste of money. But by offering discounts and freebies, your followers will be more open to trying your product.
Why give first-time discounts?
For starters, it generates buzz among your followers due to the low cost of entry. Also, discounts give your followers a sense of familiarity, making them more willing to check out the product.
You can also offer a free course or a trial run before charging a dime.
Use Polls to Generate Buzz
Instagram polls provide an excellent avenue for course owners to interact with their followers and potential target audience. These polls or surveys give followers a platform to express their views on your product.
You can also gather user feedback to help you streamline your course and tailor the contents to the users.
Use Facebook and Instagram Ads
Word-of-mouth marketing can boost your product, but social media ads will launch it into space. With paid ads, you can place your services within the interest scope of potential buyers.
Facebook ads also allow course owners to set audience parameters like age, nationality, location, gender, profession. As a result, you have better control when targeting a large pool of potential customers.
Also, tools like Google Analytics can help you gather insights on your ad performance, from which you can optimize the campaign to reach more people.
Cross-Promote with Other Creators
Working with other creators allows you to expand your reach to a new audience. But why cross-promote with a potential competitor?
Here is the thing. Working with other professionals expands your network and solidifies your name in the target industry. You can also get actionable feedback from fellow professionals to improve your course content.
You can also invite guest speakers to discuss their course on your platform. Doing so shows your followers that you are a great judge of quality content, thereby adding an extra notch to your belt of expertise.
Share Reviews and Testimonials
Most online users will only buy a product after reading reviews about it, hence the popularity of Yelp and Trustpilot.
Since you are new to selling courses, users will need to see reviews before signing up. So, allow independent reviewers to analyze your course and provide feedback.
Always remain transparent when sharing the reviews. Don’t filter only the good reviews to make yourself look good.
User testimonials often carry more weight than independent reviews because they come from actual product consumers. So, ask the first buyers to write testimonials for your social media profile. You can also add these testimonials and reviews to your website.
Don’t Stop Posting
In this era of short attention spans, consistency is key to staying evergreen in the minds of consumers. Create a schedule to post on social media, and stick to it. Always try to churn out quality content for your social media profiles regularly.
Hire content creators and graphic designers to give your post a consistent look across all platforms. You can also alternate between stories, polls, and posts. Diversify the content to bring more eyeballs to your course.
Generating enough buzz for your online course requires careful planning and market research. Create a unique value proposition to stand out from your competitors. Build your profile with a consistent brand identity that communicates your values and personality.
Diversify your posts to generate more buzz and connect with different audiences. And most importantly, post quality content consistently.
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