Advertisement
- Practice of determining the role that each marketing touchpoint plays in driving towards a given outcome and assigning a value to it
- Practice of making important decisions about where to invest budgets or focus optimizations
- Practice of unifying user interaction data and creating a holistic view of customer relationships
- Practice of developing estimates that tie online investment back to revenue goals
Join our list
Subscribe to our mailing list and get interesting stuff and updates to your email inbox.
Thank you for subscribing.
Something went wrong.