if an advertiser has the same keyword in 2 different ad groups the one entered in a given auction will have the 2001

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

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  • highest Ad Rank
  • lowest maximum CPC bid
  • highest maximum cost-per-click (max. CPC) bid
  • highest cost-per-acquisition (CPA) bid
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