If an advertiser wants to cover generic keywords or seasonal keywords that they normally couldn’t afford with RLSA, what is the best recommendation?

Performance - Smart Assessment
  • They should increase all their keyword bids
  • They should use the list as an exclusion
  • They should use bid-only to reach all users who search for the keywords
  • They should use target and bid to only reach those searchers who are in their audience list

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